Globe Telecom Inc. said Tuesday it expects to earn as much as P500 million this year from a partnership with the Tourism Promotions Board of the Tourism Department.
Globe, through its international business group, renewed its partnership with the TPB to promote the Philippines as one of Asia’s top tourist destinations through its Visit the Philippines Again 2016 campaign.
With the partnership, Globe will once again offer its Globe Traveler SIM to millions of tourists and returning migrant Filipino workers for free for affordable and worry-free connectivity during their stay in the country.
“We are privileged to once again partner with the TPB this year to help boost the travel experience with affordable call, text and data services, enabling them to stay in touch as well as share the beauty of the Philippines to the rest of the world through social media,” Globe senior vice president for international business group Nikko Acosta said.
“With Globe, we ensure that even travelers get to live and embrace their digital lifestyle as their connectivity partner while in the country,” he said.
Acosta said the company expects to double its Traveler SIM subscriber base and revenues this year with the renewal of its partnership with TPB.
Since the launching of the Traveler SIM in July, Globe recorded a total of 80,000 subscribers and P220 million in revenues.
“The Traveler SIM was one of the best services of Globe. It’s pretty successful. We expect sales target to increase substantially,” Acosta said.
Data on Globe Traveler SIM usage from August to November 2015 showed that 90 percent of the Traveler SIM users came to the Philippines for vacation, and the top three countries with the most number of visitors were from Korea, China and Singapore.
The same data also showed 97 percent of Traveler SIM customer base used data and 85 percent for local calls.
“This year will be another competitive year for Philippine tourism, as TPB intends to remain aggressive in securing its rightful share of the tourist market. Because of our competitive fire, we are confident that more foreign travelers will choose to visit the Philippines over any other destination and more will be delighted to return to the country this year,” said Tourism Promotions Board chief operating officer Domingo Ramon Enerio III.
“With our renewed partnership with Globe, we at TPB are excited for tourists and balikbayans to enjoy fast, affordable and reliable mobile connectivity through the Traveler SIM. It is one’s perfect companion to stay connected and updated in the Philippines are we are very happy that Globe is part of our commitment to make one’s stay in the country more fun and wonderful,” he added.