TFC, the flagship channel of ABS-CBN International said it is the most watched multi-cultural network in the US in the first half of the year, beating rival networks.
According to Comscore’s US viewership, 249,000 households watched TFC for a combined total of 18 million hours during the first half of 2022.
TFC captured 50 percent share of viewership, followed by GMA Pinoy with 26 percent, Sony with 15 percent, Aapka with 8 percent and PHNA with 1 percent.
The study also showed that there were 221 percent more TFC-only viewers compared to the number two network, which means advertising on TFC will already reach 81 percent of GMA viewers in the US.
The study revealed that TFC reached more households across all key dayparts than GMA.
Another key metric of TFC’s domination among multi-cultural networks is that 49 of the period’s Top 50 shows are from TFC, namely FPJ’s and Probinsyano, 2Good 2 Be True, TV Patrol Global Edition, A Family Affair, The Broken Marriage Vow, Idol Philppines and ASAP Natin ‘To, among others. Darwin G. Amojelar