This was how Chroma Hospitality re-introduced all its properties all over the country under the brands – Crimson, Quest, and (soon) Grafik, at a glittering dinner event the other day, featuring a delectable five-course meal specially prepared by five of its chefs.
“The Time is Now” is its new Marketing campaign which encourages everyone to travel and create beautiful moments with loved ones, set at their many properties nationwide. The teaser video captures the essence of travel and the excitement of exploring new places and cultures.
Carmela Bocanegra, Vice President, Sales and Marketing of Chroma Hospitality wants everyone to “step out of their comfort zones, plan meaningful events, get back to business, get married, or even start a family. The time is now to create unforgettable experiences that will last a lifetime.”
“The Time is Now” packages will also be announced in the coming weeks, with Crimson Boracay leading the group, as they give guests P9,000 worth of resort credits for those who will book their travels at least 30 days in advance.
Chroma Hospitality also announced the latest updates on Crimson Mactan, its first property. After undergoing refurbishment, the property will soon welcome guests with renewed concepts and sustainability efforts. A highlight of the reopening is the introduction of the first Kaiseki concept in Cebu, Aka. Guests can experience Chef Ogata’s sumptuous recipes through the Nibitashi and Wagyu course. Additionally, the property will re-launch Azure and Saffron, with the former embodying the element of fun, and the latter featuring action stations to ensure the freshness of food.
What is noteworthy about Crimson Mactan is its sustainability efforts. It has established new coral nurseries and has partnered with local government units to increase livelihood opportunities for the local community.
Country Manager, James Montenegro, also shared updates on Mimosa Plus Golf, located in Clark, Pampanga. It recently opened its newly renovated clubhouse and golf course, now boasting a modern, sustainable design. The bunkers have been refinished and rebuilt to be more visually striking, while the grass has been changed to the more attractive Zoysia, which requires less maintenance and can handle the tropical weather. These changes banner Mimosa Plus’ shift to greener and more sustainable practices. As a result, Mimosa was awarded the Best Golf Course in the Philippines by the World Golf Awards.
Mimosa Plus Golf’s development includes the reconstruction of the Driving Range and the launch of the Mimosa Plus Golf Academy, to further increase patronage of the sport. The group also announced its plans to develop sustainable hotels, expand its homegrown food and beverage brands, and make available third-party management services for independent hotels.
Montenegro declared that the latest addition to the family – Grafik Baguio and Quest Sheridan – are scheduled to be completed by the 4th quarter of 2024. The former is a full-service hotel with 256 rooms, meeting facilities, a spa, and three food and beverage outlets. It will integrate green building strategies to reduce the impact of climate change and improve the surrounding community’s quality of life.
Chroma Hospitality’s homegrown food and beverage brands, Firehouse and Baker J, will expand to BGC, Makati, and Cebu this year, adding to its current presence in Filinvest City, Mimosa+ Clark, Tagaytay, and Molito Lifestyle Center. Firehouse, which has a branch in Entrata, will open in Makati this year.
Indeed, having just gone through devastating two-and-a-half years of “forced hibernation,” the time is now to, once again, enjoy life!
More information on Chroma Hospitality’s expansion programs is available at firstname.lastname@example.org, on Facebook (/ChromaHospitality), and on Instagram (@ChromaHospitality).
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