LGBTQIA+ ally and Metro Manila Pride March corporate sponsor KFC celebrated Pride month transforming its Bonifacio Triangle branch’s drive-thru into a “Pride-Thru”.
The Pride-Thru on June 26 became a venue for people to show their solidarity for the LGBTQIA+ community as they had their own Pride march from inside their cars. Each car was given a special edition rainbow Pride Float as part of the day’s festivities. Posters at the venue showed how “Love is the Original Recipe”, and called for people to “Drive out the hate”.
“We’re proud that KFC is committed to promoting a culture that stands for inclusion and respect, regardless of gender, race, or sexuality,” said Charmaine Bautista-Pamintuan, chief marketing officer of KFC Philippines.
“We hope these values resonate with our customers. Because at KFC, everyone is welcome at our table.”