Czech footwear brand Bata releases its latest line of shoes made using revolutionary technology that ensures comfort and flexibility.
The Bata B-Flex is a new generation of seamless shoes, including sneakers, oxfords, loafers, and high heels, made of high tech materials ideal for all-day wear.
Each pair from the B-Flex line has a special insole that absorbs shock, an anti-slip rubber sole at the base, and is scratch proof and water resistant, while still being breathable.
“The main benefit of B-Flex is how the shoes connect two apparent opposites. Apart from its modern design, the shoes offer controlled flexibility, high performance, and comfort. Our aim is to meet the needs of the modern customer by offering him sexy and comfortable shoes that can be worn every day and for any occasion,” said Jana Barbati Chadová, head of global marketing at Bata
The B-Flex technology was created in the innovative studio of renowned Alberto Del Biondi in Padova, Italy.
It joins the brand’s Bata Comfit, Bata Flexible, Bata Light, and Bata Insolia lines.
“Our mission is to make Bata a credible player when it comes to technology, great design, and exceptional product features,” enthused chief marketing officer Thomas Archer Bata.
He continued, “For us, it is essential to continuously search for innovations and new opportunities. Using high tech materials and advanced technologies is definitely the way forward.”
The Bata B-Flex collection is available at Bata stores in SM Megamall, SM City Bacoor, SM Makati, SM Mall of Asia, SM City Marikina, SM City Fairview, Robinson’s Magnolia, SM City Lipa, and SM City Bacolod.