Variety store Miniso brings its school supplies and other colorful and functional goods to its 76th branch and first standalone franchised store in the Philippines at Total South Luzon Expressway in Santa Rosa, Laguna.
Travelers along the northbound lane of SLEx can now stop by Total and choose from Miniso’s wide selection of creative and low-priced products ranging from Creative Home Necessities, Health & Beauty, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories, and Food and Drink.
Just in time for the back-to-school season, Miniso also has creative and affordable school supplies such as We Bare Bears-inspired notebooks, colorful pens and notepads, and Adventure Time-inspired backpacks and pencil cases, among many others.
The store opened with a Kagami Biraki (Opening the Mirror) ceremony led by Miniso Total SLEx franchisees Ariel and Gina De Dios together with Miniso executives Yuan (Miniso international representative), John Agner (assistant vice president for franchising), and Melody Hao (senior merchandising manager).
Also present were Total executives: managing director Laurent Stouffe, vice president for retail business Raymond Decena, vice president for finance Cecil Roccon, and vice president for marketing Malou Espina.
Miniso targets to end this year with a total of 100 stores nationwide.