Despite the presence of the latest generation Japanese SUVs such as the Mitsubishi Montero and the Toyota Fortuner, the Ford Everest is holding its own and digging in for the long haul in the tough-as-nail sales race in the domestic market.
And in an effort to strengthen its foothold in the SUV market, Ford Philippines hosted a ride and event in the province of Rizal. “We are truly happy that the all-new Everest remains to be one of the most sought after SUVs in the market,” says Lance Mosley, Managing Director of Ford Philippines.
Ford’s SUV is an end product of the manufacturer’s Asia-Pacific design and product development team, after an extensive four seasons test and being subjected to severe weather and harsh offroad conditions.
The Ford Everest was built from the ground up, building on its versatile and durable reputation. Ford put into the Everest their global SUV expertise and experience to come up with a rugged and comfortable go -anywhere sports utility.
The drive started at the Ford dealership in BGC and the convoy drove up East, in the hills of Tanay where the twisty roads and long straights provided the participants some accurate on-road feedback.
The 3.2 liter Duratorq five-cylinder TDCi diesel engine with 200bhp delivered the power to negotiate the steep inclines of Tanay, while the intelligent suspension system gave the grip needed to tackle the sharp turns and S-curves of the famed “Tanay-burgring”.
Despite the searing summer heat, all four of us gearheads inside the Everest kept our cool thanks to the strong A/C and the modern interior of this American SUV.
The panoramic moon roof allowed us to enjoy the clear blue skies, and flexible seating gave us no problems with our cargo requirements.
“The all-new Everest reaches new levels of rugged capability and refinement, helping drivers navigate challenging terrain with ease and confidence while also offering an exceptional ride comfort and agile handling. It is the truck you want,” Mosley brags.
Sticker price of the new Everest starts at P1.399M for the entry level Ambiente 4×2 M/T while the high end 3.2 liter 4×4 Titanium is priced at P1.899M.