THERE will be no more three-day midnight sales in big malls in Quezon City during the Christmas season.
Elmo San Diego, Department of Public Order and Safety head, said the Yuletide sales in big shopping malls will be strictly monitored, particularly in the issuance of permits.
City hall officials have agreed to the new rules that only two days shall be given to malls and department stores for the conduct of their Christmas bargain sales.
Mall owners and management must comply with the requirements of the city government for various permits, including a traffic plan before a mall sale can be allowed, San Diego said.
No two adjacent malls, such as like SM-North and Ayala Land’s Tri-Noma can have the same mall sales schedule because it would create monstrous traffic in a two-day period.
Normally, malls conduct a three-day sale beyond their regular mall hours to accommodate more Christmas shoppers.
“We will strictly impose the issuance of permit for mall sales. Traffic would be a very big problem if malls would simultaneously conduct three-day sale,” San Diego said.
He called on mall owners and operators to field more security guards, particularly those who could help man traffic, during the period of sale and the rest of the holiday season for the smooth flow of traffic in mall premises and adjacent major thoroughfares.