Filipino fashion retail brand Rusty Lopez recently opened its newest store in Jakarta, Indonesia, featuring comfortable sandals and casuals made from Marikina, the Philippines’ shoe capital known for producing durable and high-quality footwear.
The store in Sogo Lippo Mall Puri in the St. Moritz Central Business District is Rusty Lopez’s ninth outlet following its stores in Seibu Grand Indonesia, Sogo Emporium Pluit, Sogo Central Park, Sogo Alam Sutera, Lotte Shopping Avenue, Metro Plaza Senayan, Metro Gandaria City, Metro Taman Anggrek, the Department of Trade and Industry’s Philippine Trade and Investment Center in Jakarta said.
Philippine Commercial Attaché to Indonesia Alma Argayoso said sales of the newest collection during the opening were brisk. The other Rusty Lopez stores also received positive feedback.
“It is exciting to bring to the Indonesian market the Philippines’ world-famous Marikina-made shoes. This affirms our belief on the potential of fashion retail products in Indonesia, Southeast Asia’s biggest economy,” Argayoso added.
The first overseas store of Rusty Lopez opened in Jakarta on March 6 at the Seibu Department Store of Grand Indonesia Mall, and featured carefully selected designs suited to the Indonesian market.
DTI noted that rising interest in Philippine-made shoes abroad helps revive the local shoe industry, and is expected to open more opportunities for small enterprises to generate employment within their communities.
As part of the DTI’s Industry Promotion Group, the PTIC in Jakarta will continue to support and assist Filipino homegrown brands in globalizing their products and accessing regional markets by continuously looking for potential partnerships.
Aside from Rusty Lopez, other Filipino fashion retail brands in Indonesia include Karimadon, Penshoppe, Gingersnaps and Ann Ong Jewelry.