President Ferdinand Marcos Jr. has broadened his Cabinet and hired an adviser for creative communications whose job is to “bring the government closer to the people and cultivate a sense of nationalism through culture and creative arts.”
The new hire is Secretary Paul Soriano who is reputedly prominent in various fields of the arts, notably filmmaking.
“Paul is our creative genius and he is there to find ways to promote creative industry because he comes from that sector, the talents in singing, arts and filmmaking—we have to project that to the rest of the world, “the President said.
According to Secretary Soriano, aside from the Office of the Press Secretary (OPS), his office is expected to work hand-in-hand with all his fellow cabinet secretaries and their respective attached and line agencies to deliver a singular message for the people.
He said he aims to realize the Chief Executive’s vision “to create an environment where a cultural renaissance may flourish.”
“We shall endeavor to bridge the need to enhance our creative industry and create that synergy of culture history and the performing arts to re-awaken the pride and patriotism in our country, whether they are here or out of there in the world.” Soriano said.
He stressed that he wants to bring back the support being provided to artists such as scholarship grants, art and film grants, trainings, and other privileges and incentives.
“It is my personal desire to ensure that Filipino artists, and the creative industry as a whole, will be able to shine and succeed under this administration.” Soriano revealed.