Celebrate Christmas like no other with Tinapayan Festival, a local bakeshop offering soft and sweet baked products, that has built its foundation by harping on the training and skills of Filipino bakers while maximizing agricultural products in the market in hopes to uplift the baking industry one bread at a time.
Dubbed as the Tinapay King of the Philippines, Lucito “Chito” Chavez once dreamt to make bread a part of the daily lives of Filipinos through his own brand, Tinapayan Festival.
“Many of us Filipinos do not realize how bread has become a staple in every household. And I want Filipinos to realize that. A lot of us, most especially the bakers in Cuenca, Batangas, produce really great quality baked goods that we should all be proud of. Through all the initiatives and projects led by Tinapayan Festival over the past years, I am hopeful that we are once again uplifting the status of the baking industry in the country,” Chavez said.
It was not enough for the Tinapay King to build an empire with the Tinapayan Festival. For him, it was also about helping the whole baking industry – from bakers to farmers whose produce serve as the main ingredients for baked goods.
“It’s not all about making money for me and my family. It is also about sustaining the livelihood of bakers who are truly the heroes in the industry. Our goal as bakeshop entrepreneurs is to uplift the industry. This is why for decades I have fought for the rights of bakers, voiced out the concerns of those in the industry, as well as shared the plights of consumers when it comes to the concerns of price increase,” Chavez said.
“We have a goal as a business – and that is to ensure that the local baking industry becomes at par with the standards of international markets. Our exceptional and skilled Filipino bakers can make it in the global scene, I’m sure of that,” he added.
Hailing from Cuenca, Batangas, known as the “Home of the Bakers,” Chavez has poured his dedication and passion from his stint as the head and spokesperson of the Philippine Bakers’ Association in the late 90s until today.
“We will always work towards the continued improvement of our industry and the livelihood of our bakers. What is important right now is to also give thanks and celebrate Christmas with our family and friends, choosing to look at the bright side amid the pandemic,” he said.
Christmas is made more special this year as Tinapayan Festival readies its holiday products created to make the Christmas season much more enjoyable: from the Holiday bread made with the bakeshop’s signature soft bread and topped off with glazed fruits to the all-time favorite Cheesy Loaf that blends the flavors of quick melt and cheddar cheese in every slice.
There is also the Queso de Bola Ensaymada and Fruitcake made with candied fruits, nuts, and spices, all soaked in brandy for six to eight months, baked three months before Christmas, and sprayed with brandy and sugar syrup every month to make it even better.
You can visit Tinapayan Festival at 1650 Dapitan St. corner Don Quijote, Sampaloc, Manila or call +02 8732 2188 or +639617152714 to place your advance orders. Send them an email at sales@firstname.lastname@example.org