American singer-songwriter Taylor Swift marks her gradual return to pop with the release of her 10th album Midnights, which sparked an online fan frenzy following its witching hour release on Friday – and crashed Spotify in the process.
Swifties from the United States to France and Britain were forced to wait patiently for hours to get their first earful of Swift’s latest sound on the streaming platform – released at the stroke of midnight.
Despite the technical problems, the hugely anticipated work set a record as the most-streamed album in a day, Spotify said.
The album’s 13 songs tell “the story of 13 sleepless nights scattered throughout my life,” Swift explained on Twitter. Together, they form “a full picture of the intensities of that mystifying, mad hour.”
Once all Spotify issues were resolved – mostly within the hour—enthusiasts discovered melodies set to an electro-pop beat, complete with synths, dubstep-inspired rhythms, and a more androgynous side to Swift’s vocals.
The 32-year-old, who began her career in country before shifting to pop and becoming a megastar, abandons her more recent indie-folk vein in the new album. The pop sound marks a departure from Evermore and Folklore, her two previous albums which were written during the pandemic, the latter of which won Album of the Year at the 2021 Grammys.
In Midnights, which includes the smooth vocals of Lana Del Rey in the duet “Snow on the Beach,” Swift evokes a certain dreamy mystique, complete with nighttime ruminations – her reflections on growing older and the complications of love.
True to Swift form, the songstress had a surprise up her sleeves for her loyal fans.
She released an extended 20-song version at 3:00 am on the East Coast titled Midnights (3am Edition). The seven extra ballads, she said, were “songs we wrote on our journey to find that magic 13.”