Almost four years after breaking big into the Pinoy rap music scene with their gigantic viral hit “Dalaga,” rap music quartet ALLMO$T is as productive as ever.
Group rappers Crakky and Russell, hook singers Clien and Jom – have since followed up “Dalaga” (one of the most memed Pinoy rap tracks in recent memory) with a handful of hits that include “Miracle Nights” and “Bagay Tayo.” The latter has even surpassed “Dalaga” in streaming numbers (over at Spotify at least) which in the least, is saying that ALLMO$T is no flash in the pan.
Far from it, ALLMO$T has since established itself as one of the biggest rap groups in Pinoy pop today. With fan-fave hits such as “Sasamahan Kita (Araw-araw Ng Puso),” “Social Media(Damn),” and “Buti Ka Pa Masaya Na.”
To date, ALLMO$T has close to 200 million streams on Spotify alone. Factoring in YouTube views, ALLMO$T is estimated to have almost half a billion listens and views. And the group is just getting warmed up. In fact, it has just recently released a brand new original titled “Larawan.” And the new single is the group’s most tuneful yet.
“The new song is an 80’s retro-vibed tune that catches the ear right away at the onset as it takes the listener along ALLMO$T’s own nostalgia about days gone past and a love that went away.”
Not only reminiscing about loves and feelings that have gone, but the new song also has a surprising bent for the rap group as it’s injected with themes of social relevance. With environmentalism to be exact. As the flashbacks of days gone past referred to in “Larawan” not only refers to someone but the beauty of a place that has since faded.
Directed by Aaron Maagma, the new music video was shot in San Marcelino, Zambales, in the parts affected by lahar some two decades ago. And while Crakky, Russell, Jom, and Clien looked utterly cool on the video, the setting did add to the post-Apocalyptic backdrop director Maagma was trying to put across to underline the message when “pictures are the only thing left and reminiscing joyful moments are solely what’s left in a deserted place.”
So, what better way to put out a very important message than coating it in the most attractive sounding music possible?
And ALLMO$T did exactly that.
From college buddies to a prolific rap group from the shores of Olongapo- Russell Dela Fuente and Angelo Luigi “Crakky” Timog both shared a passion for the local hip-hop scene. Soon after, an addition to the group whom they invited and met virtually are Jomuel “Jom” Casem (who lives in Canada) and Clien Alcazar (in Italy) joined and later became the one and only ALLMO$T.