Filipinos’ viewing habits are now changing as they have access to programs produced abroad via TV, mobile and computer. From big US hits to binge-inducing Korean series, the exposure to more sophisticated content has evolved the Filipino’s taste for entertainment.
The challenge now for local networks and entertainment companies is to tell good stories – stories that take us to different places, that make us cry or make us laugh. Stories that are able to touch us, move us, motivate us, or even change us; stories that are intelligent, relevant, of the highest quality, and most of all, stories that are meant for the Global Filipino.
Cignal TV is rising to this challenge by launching Cignal Entertainment — a full entertainment brand of original content catering to Filipinos’ evolving and upgrading tastes. In a grand launch at the EDSA Shangrila Hotel, Cignal Entertainment showcased its new and exciting content.
“With the almost 1.8 million Cignal subscribers, and with 65.9 million broadband and mobile subscribers available in the SMART/PLDT group, we have taken on the challenge of bringing fresh, relevant and intelligent content to the screens of Filipinos” says Cignal TV President, Jane Basas.
Aside from creating awesome content, Basas shares that these materials will be made available through different platforms and experiences, from the smallest screens on mobile to the largest theaters, and beyond. Several content partners shared Basas’ enthusiasm and vision for Cignal Entertainment including Content Cows with Wilma Galvante, VIVA, Ideas First with Perci Intalan and Jun Lana, Fox’s Jude Turcuato and more. Also spotted was APT’s Tony Tuviera.
From every video that will come from Cignal Entertainment, the audience can be sure to find stories that are intelligent, relevant and of high quality.
For its premier production, Cignal Entertainment is proud to present its first miniseries Tukhang, a crime drama that explores the social costs behind the controversial war on drugs while mining the human drama that surrounds it.
The four-part series, directed by Lawrence Fajardo, stars James Blanco and Karel Marquez whose day-to-day lives are spent trying to survive the unforgiving drug warzone of our nation.
This is just the first of many more awesome content that Cignal Entertainment promises to deliver. In their line-up are shows of different genres such as Tabi Po, Advocasine 1 & 2 and the prequel of the movie Die Beautiful, Born Beautiful.
To ensure that they deliver their commitment to quality, Cignal Entertainment initially partnered with some of the most exciting story-tellers in the country Sari Sari Network, Unitel, Percy Intalan’s Idea First, Wilma Galavante’s Content Cows, and Masque Valley Productions. Simultaneously while gathering these great minds, Cignal has also opened doors encouraging and inviting the young, up-and-coming content creators, directors, producers and writers to collaborate, especially through CineFilipino.
Get ready for awesome content and watch the back-to-back episode premier of Tukhang on Colours (Ch 60 SD, Ch 202 HD), Sari Sari (Ch 3 SD) and Bloomberg TV Philippines (Ch 8SD, Ch 250HD), on Cignal.