Malling is a national pastime, and albeit the short break we Filipinos had from strolling around carefree in these ubiquitous places thanks to the pandemic, there is no denying it―doing whatever it is that we do in malls is back, and with a vengeance.
This is the stage on which Vista Mall shines. Developed by the Villar Group’s Vista Land & Landscapes, the Vista Mall chain is one that is punctuated with a single world: elevated. Each time you step into a Vista Mall, you feel a distinct design flow: wide, well-lit walkways, seamless integration of both unique and well-loved retail concepts, essential stops and services, and innovative customer touchpoints―all wrapped in a world-class feel and ambiance.
With lush greens, open plazas, and picturesque views, simply walking through a Vista Mall becomes a journey that distinctly feels outside the box of the ordinary.
Beautiful spaces for a life made beautiful
With the economy again open to safely accommodate mall-goers, Vista Mall took the opportunity to highlight its many beautiful spaces. Leveraging a design sensibility inspired by the best shopping malls in the world, Vista Mall features locations such as Alabang’s Evia Lifestyle Center―famous for its luxurious and relaxed ambiance, thanks to a sunkissed feel all across the mall from its titanic glass atrium. Vista Mall Sta Rosa has also earned repute for its Singapore-style hanging gardens―a welcome wash of greens in a traditional commercial setting. NOMO―A Vista Lifestyle Center―in Bacoor will have you walk through a lush selection of flora as your opening salvo before you regard its many retail outlets.
This is the DNA of design implemented across the Vista Mall chain and seen especially in community favorites such as Vista Mall Bataan, Vista Mall Global South in Las Piñas, and Vista Mall Malolos. Beautiful scenery and ambiance like these, while uncommon in the Philippine mall landscape, are fixtures for the Vista Mall chain.
“We believe in breathing new life into Filipino experiences―and this is clearly evident in each Vista Mall,” says Camille Villar, Managing Director of the Vista Land Commercial Division.
“Vista Malls are built to elevate the experience of simply malling―an experience where people can enjoy a curated selection of shopping outlets crafted for true joy, but mindful of the essentials. Our mall experience integrates wonderful retail and food finds as well as innovative customer touchpoints into a decidedly beautiful space―a beyond-the-box experience that is not limited to “four-wall” templates common with most malls today. We believe our mall experience uplifts the Filipino because they simply deserve better,” she adds.
A home of innovation—the AllValue advantage
Vista Mall, in addition to being a destination for well-loved food and retail concepts, is the home that incubates new and exciting ideas from AllValue, the Villar Group’s holding company for its investments in the retail industry.
In each Vista Mall, one will typically find the pioneering one-stop home center AllHome, an elevated grocery shopping experience in AllDay Supermarket, the absolutely Instagrammable Coffee Project, the country’s first letter-writing café Dear Joe, fresh-baked artisan pastries from Bake My Day, and hip watering holes like Sombrero―components of a unique retail ecosystem that provide a distinct advantage and convenience to shoppers. In addition, the mall experience is a family affair after all, and sometimes, it is actually the children who decide which mall to go to. This is why Vista Mall is the home for unique concepts such as Kinder City and AllToys, experiences crafted for children that allow for both wonder and discovery.
Of course, you cannot have a mall without a cinema―another industry in which the Villar group prizes innovation. Vista Cinemas are decidedly the best when it comes to bringing the best silver screen experiences to the people through premium, state-of-the-art cinema technology in each of its theaters. In fact, the Evia cinemas feature the first iMAX with Laser Theatre in Southeast Asia.
When taken together, this retail ecosystem offers a robust store line-up that caters not only to the shopper’s essentials but home improvement needs, food options, a cup of coffee, and even a short break for your kids through playtime―practically anything they might need at a given time.
This allows each shopping trip to be efficient, comprehensive and fulfilling.
Like family—Vista Mall and its closeness to the community
Where other malls are typically located in the crushing urban grind of Metro Manila’s dense cities, Vista Malls―owing to its synergy with Vista Land, the country’s largest homebuilder―are located closer to where people actually live.
Vista Malls have earned its place as centers of community. Each location is adjacent to large swathes of established residential areas anchored by Vista Land developments, making them more accessible, and in turn, providing convenience and delight to millions of loyal customers. Further, Vista Malls are key transport hubs of yet another Villar affiliate, MEX, allowing for the free and easy commute of mallgoers.
In addition to providing them the essentials, Vista Mall curates tenants specifically towards the needs of each location―such as kid-friendly services and businesses, petcare, outdoor sports, and most especially, a stage for local entrepreneurs and craftsmen. Vista Mall works closely with the Department of Trade and Industry (DTI), the Department of Agriculture (DAR), and the Villar Group’s own Villar SIPAG to initiate programs such as LIKHA and Go Lokal to help small businesses not only survive, but be given the proper spaces to thrive in challenging times.