SM City Manila hosted the recent flashmob entitled, HARANA of the Philippine Opera Company. Filipino Heritage Festival Inc. (FHFI), in partnership with the National Commission for Culture and the Arts (NCCA), celebrates under presidential proclamation no. 439, declaring the month of May of every year as National Heritage Month. As such, it is most essential to preserve and conserve heritage and to make it possible to bring awareness and promote cultural treasures and traditions of the country to the widest audiences.
The event is with the support of SM City Manila, Security Bank Corporation, Manila Broadcasting Company, BusinessWorld, DDB Philippines and PAGCOR.