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Home Spotlight MS on the Road

Peugeot brings in allure in a new era of mobility

Manila StandardbyManila Standard
January 6, 2023, 8:30 pm
in MS on the Road
Reading Time: 3 mins read
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With a new official message exalting its feline and attractive attitude, its revolutionary interior design and its promise of unrivaled driving sensations, the PEUGEOT INCEPTION CONCEPT heralds a new era and embodies the Brand’s vision for future electric vehicles.

The first PEUGEOT Design Manifesto led by Matthias Hossann, the PEUGEOT INCEPTION

CONCEPT embodies the major change of the Brand.

EMOTION

The PEUGEOT INCEPTION CONCEPT expresses this optimistic vision with conviction, ready to meet the challenges of the future. With its new generation i-Cockpit® and its Hypersquare control system, it revolutionizes driving enjoyment by offering a new, intuitive way of operating the car. Its innovative Skyspace panoramic glass concept provides new emotions and sensations. Its passenger compartment has a new interior space and the innovative architecture is complemented by materials that play with their coloured reflections to shun black while redefining the idea of durability through new techniques.

EXCELLENCE

The PEUGEOT INCEPTION CONCEPT opens up new perspectives with a daring architecture, derived from the generation of “BEV-by-design” platforms, and comes in a generous size, further highlighting the excellence of its innovations.

This manifesto will inspire the Brand’s future products, down to the most compact models of the range, from 2025.

A FELINE LOOK FOR A NEW DESIGN LANGUAGE

At first glance, a PEUGEOT is recognisable by its feline stance. The brand’s genes are there, but the codes have been reinterpreted for the new era that is beginning today. This new design language will be introduced on the next PEUGEOT from 2025. It is simpler and more refined. It has a finish and textures worthy of the digital world. This new design switches between sensual lines and athletic curves, more geometric and sharper, such as the horizontal wing shoulders.

The challenge of the PEUGEOT INCEPTION CONCEPT design lies in the contrast between a dynamic profile – for a feline stance – and a passenger compartment designed as a glass capsule that plunges to the front of the driver and front passenger’s feet.

Seen from the side, the design still has the PEUGEOT codes of a sleek, elegant saloon, while in a bird’s-eye view, it guides us into the near future, that of electric cars designed on dedicated platforms. The magic of the PEUGEOT INCEPTION CONCEPT lies in a perfectly seamless transition between the exterior and interior design, thanks in particular to its exclusive glazing.

Transforming PEUGEOT into an electric brand means more than just putting batteries and electric engines in our cars. The interior of the PEUGEOT INCEPTION CONCEPT is the result of advanced research into the profound transformation of the on-board experience. Here, black has been completely shunned in favor of new atmospheres created by the combination of light filtered by multi-chrome glass and materials with relatively neutral metallic tones, which can change the atmosphere of the passenger compartment simply by playing with reflections. PEUGEOT INCEPTION Concept is a showcase of the new techniques we will roll out to reduce our carbon footprint by more than 50% by 2030 in Europe and become fully Carbon Net Zero by 2038.

PEUGEOT INCEPTION CONCEPT presents the brand’s optimistic vision of the future. It embodies the values of Allure, Emotion and Excellence of a brand that is transforming itself and entering a new era. PEUGEOT INCEPTION CONCEPT will inspire future products, even the most compact, from 2025 onwards.

Tags: CarMatthias HossannPeugeotPEUGEOT INCEPTION
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