TikTok, the world’s leading short video platform, has partnered with Live Nation, the world’s leading live entertainment company, to support Grammy award-winning and Billboard chart-topping duo The Chainsmokers’ World Way Jour Tour in Asia with the #WhoDoYouLove online challenge launching in Singapore, Philippines and Thailand.
The #WhoDoYouLove challenge in the Philippines starts from May 24, to encourage users to create their own videos featuring the duo’s latest hit single “Who Do You Love.”
For the most creative videos on TikTok, 10 lucky winners will be chosen to get access to a meet and greet with The Chainsmokers in the participating markets during the tour in August. Winners also get to catch the hit music sensation and win special The Chainsmokers merchandise!
The Chainsmokers’ Asia Shoutout on TikTok
To drum up excitement for the #WhoDoYouLove challenge, local pop icons, influencers, and creators, including the likes of Alex Louisse, Issey Miyake Parto and Mark Alelis have tapped into the music recommendations under the ›music discovery function to feature personalised videos as part of the campaign.
“TikTok allows users to capture and present the world's creativity, knowledge and moments that matter in everyday life, and is committed to building a community by encouraging users to share their passion through their videos,” said Steven Tannason, Strategic Partnerships, South East Asia, TikTok. “Together with Live Nation, we are launching the #WhoDoYouLove hashtag challenge to empower people to express their creative ideas, as we celebrate trends and embrace diversity on this vibrant platform.”
The Chainsmokers kick off their Asian Tour at the Mall of Asia Arena on August 15 (Thursday).
TikTok is now available in over 150 markets, and in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends.
Follow Live Nation on TikTok and The Chainsmokers on TikTok, Facebook, Instagram and Twitter. Be part of the #WhoDoYouLove challenge on TikTok and download the app via iOS or Google Play.
To learn more about the #WhoDoYouLove challenge, please visit: #WhoDoYouLove