Premium smartphone brand, TECNO Mobile recently completed its first CSR campaign in the Philippines, as a way to give back to the community following the successful release of several new mobile phone models in the country, including the Spark 7 Series, Pova 2 gaming phone, and most recently, the CAMON 17 Series.
Through this show of support for the community, TECNO Mobile has become part of the nation’s journey in rising up from life’s challenges, and learning to see the best in every situation. At the same time, the selection of local heroes as beneficiaries for this campaign aligns perfectly with the reel- and real-life heroism of TECNO Mobile’s CAMON 17 brand ambassador, actor Chris Evans.
Three partner beneficiaries representing different pillars of the community were the recipients of donations made by TECNO Mobile for this CSR campaign – Ina ng Lupang Pangako Parish, Project Malasakit, and the City of Manila through the Office of Mayor Isko Moreno. Separate handover ceremonies were held for each of the beneficiaries, the first of which was held on July 13th, at the Ina ng Lupang Pangako Parish Area.
In the middle of Bgy. Payatas, an area deemed a hazardous place to live due to its proximity to an open area for solid waste disposal, you will find the Ina ng Lupang Pangako Parish. This church’s leaders and volunteers provide educational and livelihood opportunities for the urban poor community living in Payatas, funded by donations from different entities. For its own CSR campaign, TECNO Mobile, represented by TECNO Mobile Limited’s Brand Marketing Director for Philippines, Jason Liang, donated Php 100,000 to the parish, along with 10 smartphones to be shared with hardworking parish volunteers, who tirelessly organize and facilitate activities such as community pantries, counseling, webinars, and online masses. The donations were received by Rev. Fr. Peter Hequillan,CM.
Ina ng Lupang Pangako Parish Church handover of donations from TECNO Mobile represented by Jason Liang, Brand Director (left) and received by Rev. Fr. Peter Hequillan,CM (right).
The second handover ceremony also took place on July 13th, at the Tikme Dine restaurant in Quezon City, this time with Project Malasakit as the beneficiary. Project Malasakit is a scholarship program whose mission is to bridge the gap between Filipinos who want to help, and Filipino children who need the assistance. Its goal is to provide these children with proper education, enabling them to change their own lives for a better future. 30 TECNO Mobile smartphones, plus Php 100,000 were given to Project Malasakit by TECNO Mobile Limited’s Brand Marketing Director for Philippines, Jason Liang, graciously received by its founder, Kara David, together with two of her scholars, Lilian Ambrocio and Mauwe Liwanag.